The Digital Media Zone technology startup incubator created by Ryerson University rebrands to become DMZ on its fifth anniversary.

Ryerson University’s technology startup incubator, Digital Media Zone, is rebranding itself as DMZ to coincide with its fifth anniversary.

The incubator currently plays host to more than 70 companies spread across three floors at its base in Toronto.

The Digital Media Zone launched in April 2008 as a workspace for eight startups.

Brendan Dellandrea, director of marketing and communications at DMZ, said: “Digital media or digital content facilitation really only applies to 20% of the companies in the DMZ now……