Material testing and monitoring firm Imetrum eyes American markets with new hire.

Brian Lever has been named territory manager for Imetrum ahead of its expansion into American markets.

The material and structural testing and monitoring firm, spun-out from Bristol University in 2003, intends to promote its technology in the US, Canada, and South America after successful gains in Europe and Asia.

Lever, originally a Royal Air Force engineering technician, comes from a background of sales of universal testing machines.

John Brewster, managing director at Imetrum, said: “Brian is a great addition to…