Sinclair dashes to ZypMedia’s series B

Jun 11, 2015 • Thierry Heles

US-based advertising platform ZypMedia has closed a $4.4m series B round led by telecommunications company Sinclair Broadcast Group and featuring US Venture Partners.

Founded in 2013 as ExtendTV, the company provides an advertising platform for desktop, mobile and connected televisions. Marketers can target advertising for specific geographies, demographics, contexts, and behaviours.

ZypMedia will use the series B funding to continue development of its platform and expand across the US. The company has also signed a long-term agreement with Sinclair, and…

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