The fruit and vegetable-focused social commerce platform was incubated by MissFresh and has just raised $100m in an SIG-backed round.

China-based online produce retailer Meiri Yitao has received $100m in a series B round that included a subsidiary of technology and trading firm Susquehanna International Group, China Money Network reported today.

SIG Asia Investments joined growth equity fund Genesis Capital, which led the round, venture capital firms DCM Ventures and Vision Plus Capital, while China Renaissance was financial adviser on the transaction.

Also known as Fresh Buddy, Meiri Yitao runs a social commerce platform for fresh fruit and vegetables that…

Robert Lavine

Robert Lavine is special features editor for Global Venturing.