The recruitment firm’s $9.2m corporate venture capital vehicle will target developers of advertising and online retail technology.

Japan-based human resources, sales and marketing firm Hito-Communications (Hito-Com) formed a ¥1bn ($9.2m) corporate venturing vehicle yesterday.

Founded in 1998, Hito-Com provides full-time and temporary staffing services for corporate clients. It also offers employee training programs and outsourcing projects.

The fund, the name of which can be translated as Hito-Com Marketing Future Creation Fund I, will concentrate on investments in marketing, sales and e-commerce-related technology developers.

Hito-Com also plans to establish strategic partnerships with portfolio companies to create business synergies.…

Edison Fu

Edison Fu is a reporter and Asia liaison at Global Corporate Venturing.