YuMe advertises itself successfully to Samsung

Nov 25, 2011 • Robert Lavine

YuMe, the US-based TV 2.0 advertising technology company, secured $12m in funding on November 16^th from Samsung Ventures, the corporate venturing unit belonging to electronics conglomerate Samsung, and venture capital (VC) firm Translink Capital.

The investment made up part of a proposed $18m round YuMe, and takes YuMe’s overall funding to about $67.5m since its founding in 2004. The total includes a November 2010 investment by corporate venturing unit Intel Capital, reported by technology finance website TechCrunch to be $5m.

YuMe’s…

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