YuMe, the US-based TV 2.0 advertising technology company, secured $12m in funding on November 16th from Samsung Ventures, the corporate venturing unit belonging to electronics conglomerate Samsung, and venture capital (VC) firm Translink Capital.

The investment made up part of a proposed $18m round YuMe, and takes YuMe’s overall funding to about $67.5m since its founding in 2004. The total includes a November 2010 investment by corporate venturing unit Intel Capital, reported by technology finance website TechCrunch to be $5m.


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