US-based social media management platform Buddy Media has raised $54m in series D funding. Insight Venture Partners joined its fellow venture capital (VC) firms Bay Partners, GGV Capital and Institutional Venture Partners (IVP), all of which were existing investors, in the round.
WPP Digital, a division of the global communications company WPP, backed Buddy Media with $5m in October 2010. The investment was in addition to the initial series C round, led by IVP and including VC firms Bay…
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