UK-based conglomerate the Virgin Group and Strauss Water, the drinking water purification and filtration division of Israel-based food and beverage company the Strauss Group, embarked on a joint venture to provide customers with purified drinking water, on Sunday.
The Virgin Green Fund, an independent private equity firm affiliated with the Virgin Group, will contribute $7.5m while Strauss Water will put $2.5m towards the project, as well as its existing UK business.
The new product, to be known as Virgin…
