The digital advertising technology provider has launched a venture capital unit which has already completed its first investment.
US-listed advertising technology provider The Trade Des unveiled a venture capital subsidiary called TD7 yesterday to fund technology startups focused on the concept of an open, transparent and competitive internet.
Founded in 2009, The Trade Desk operates an online platform through which ad buyers can create and manage digital advertising campaigns across a variety of channels including social media, mobile and television.
Jeff Green, co-founder and chief executive of The Trade Desk, said: “This is an important moment for The…
