This week's key deals included Ryan Reynolds' Maximum Effort Holdings helping Bending Spoons raise $340m, while GV moves beyond its algorithm and Milan emerges as a startup hub.

Celebrities begin to make the leap to corporate VC

Photo courtesy of MNTN Digital

We’ve had celebrities launching companies and celebrities forming venture capital funds, but actor Ryan Reynold’s film production company Maximum Effort Holdings investing in Bending Spoons’ $340m funding round is a rare case of a celebrity-owned business jumping into corporate VC.

Italy-based Bending Spoons has created a suite of products including photo-editing app…

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Robert Lavine

Robert Lavine is special features editor for Global Venturing.