Taykey, a US and Israel-based topical advertising channel, has raised $6m in its third round of funding provided by new investor, venture capital firm Tenaya Capital, along with existing investors Softbank Capital, the strategic investment affiliate of Japan-based telecommunications, internet and media conglomerate Softbank Group, and venture capital firms Sequoia Capital and Marker.  The latest round brings Taykey’s total funding to date to $17m. Previously, Taykey raised $9m in June 2011, its series B funding round led by Sequoia Capital and including the participation of Crescent Point and Softbank Capital.  In June 2010, it raised $2m from Sequoia Israel. Taykey’s founder and CEO, Amit Avner, said, “As we approach profitability this year, we determined that the time was right to take a small investment to enable us to expand our personnel and fuel even more rapid growth in the near term. Douglas Leone, general partner of Sequoia Capital, said: “Taykey is creating a new channel for advertising to enable brands to be agile and responsive to what their audience is paying attention to in real time. Their revenue and talent growth in the last year proves the market’s desire for topical advertising.” Taykey was founded in 2008.

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