Flite, a US-based paid media publishing company, has raised $9m funding led by Iris Capital, the venture capital investment company sponsored by France-based communications company Publicis Groupe and France-based mobile telecommunications company Orange, with participation from Flite’s existing investors, including Sequoia Capital, Hummer Winblad Venture Partners, General Catalyst, and US-based magazine publisher Condé Nast.

Flite has also signed a partnership with Vivaki, the digital advertising subsidiary of Publicis Groupe, to roll out the Flite platform to the Publicis Groupe network of advertising agencies. The Flite advertising platform allows agencies to distribute their clients’ digital marketing content through paid media channels with real-time updates to live campaigns.

Rishad Tobaccowala, VivaKi chief strategy and innovation officer, said:  “Next generation storytelling is a key focus for Publicis Groupe, and Flite will allow our clients to publish content and tell stories that leverage social, mobile and API’s, and do so in a cost effective…

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