Russia-based ecommerce company Ozon expanded its range of online products on Wednesday by acquiring online shoe retailer Sapato for an undisclosed amount. Exiting investors include Intel’s corporate venturing unit, Intel Capital. Intel Capital led Sapato’s $12m series C round in June last year, which also saw participation from Russia-based market expansion services business the Direct Group, investment firm Kinnevik and venture capital firm eVenture Capital Partners. Also among Sapato’s investors is Russia-based internet incubation firm Fast Lane Ventures, a backer of Sapato since its launch and thought to be its largest shareholder. Since Sapato was launched in 2010 as an online shoe and accessories retailer, it has recorded up to 2.5 million visitors a month and claims to be the third most recognised online brand in Russia. Ozon, which sells a range of books, music, DVD’s and software, counts computing corporation Cisco Systems and internet service company Rakuten among its own shareholders and closed a $100m funding round in September. Other backers of Ozon include venture capital firms Ru-Net, Index Ventures and Alpha Associates.
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Ozon books Sapato as its latest buy
Feb 16, 2012 • Robert Lavine
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