Venture capital firm Morado Ventures also participated in the $1.3m A round, while OATV's Mark Jacobsen will be joining the Betabrand board.

Betabrand, a US-based clothing designer, has raised $1.3m in its series A round led by O’Reilly Alpha Tech Ventures (OATV), the corporate venturing unit of local publisher O’Reilly.

Venture capital firm Morado Ventures also participated, while OATV’s Mark Jacobsen will be joining the Betabrand board.