US-based online advertising optimisation company Yieldex secured $10m of investment today in a series C round led by Hearst Interactive Media, the corporate venturing division of US-based media conglomerate the Hearst Corporation, and venture capital (VC) firm Triangle Peak Ventures.

The investors in the round also included online retailer, VC firms Sequel Venture Partners and Madrona Venture Group, and venture partnership FFP Holdings.

Amazon, Sequel and Madrona, together with VC firm First Round Capital, all invested in Yieldex’s series…

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