Pereg Ventures, the corporate venturing unit of US-based media analysis company Nielsen, is expected to raise $25m by March for the first close of its fund.
Itzhak Fisher, chairman of Pereg Ventures and executive vice president of global business development at Nielsen, said: “We are in the middle of the process of raising money. Nielsen is our anchor investor and we have got high net worths lined up. I am investing $2.5m myself, or 5% of the fund. We hope to have the first closing at the end of March at $25m.” It emerged Nielsen’s corporate venturing unit was looking to raise $50m last year.
Fisher said Nielsen would invest “a significant amount”.
Fisher was founder and chief executive of RSL Communications, a Nasdaq-listed company. At RSL, Itzhak bought all the shares of an internet protocol telephony company, Delta Three, for $10m, in 1997, which three year’s later was worth…
