At-home fitness company Mirror is set to be acquired by Lululemon for $500m, after the corporate contributed to its series B round in November.
Fitness apparel brand Lululemon agreed on Monday to pay $500m to buy one of its portfolio companies, US-based fitness video subscription service Mirror.
Mirror has developed an interactive home gym setup that consists of a wall-mounted, partially reflective viewing screen that broadcasts live and on-demand fitness classes as well as hosting one-on-one sessions. The device can also be connected to wearables such as the Apple Watch to monitor a user’s heart rate.
Lululemon intends the acquisition to help drive a…
Thierry Heles
Thierry Heles is editor-at-large of Global University Venturing and Global Corporate Venturing, and host of the Beyond the Breakthrough podcast.
