MindTouch reaches out to SAP in $12m round

Jan 19, 2016 • Robert Lavine

SAP was among the participants as customer engagement technology developer MindTouch raised $12m in series A capital, 11 years after it was founded.

US-based customer engagement software provider MindTouch has secured $12m in a series A round featuring enterprise software producer SAP.

Germany-based SAP invested alongside growth capital firm PeakSpan Capital, which led the round, and venture capital firm SK Ventures.

Founded in 2005, MindTouch has developed software that can expand product and help content already provided by companies into another customer engagement channel. It has not disclosed any previous funding.

Aaron Fulkerson, co-founder and CEO of MindTouch, said: “The customer’s journey from…

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