IAC Advertising sales head Dean Lucente joins Transpera.
Dean Lucente has been hired as chief revenue officer at Transpera, a US-based mobile video advertising network backed by Intel Capital, the corporate venturing unit of semiconductor company Intel.
Before joining Transpera, Lucente was vice president of sales, operations and business development of IAC Advertising, the $200m media sales arm for Evite, Match.com, Pronto, Gifts.com, and IAC Audiences.
The hire follows the appointment of Greg Ballard as chief executive in June, with incumbent Frank Barbieri moving to become chief…
