Live Nation was among the investors that supported the Pernod Ricard-backed heavy water retailer, which is benefitting from a series of memorable marketing initiatives.

US-based canned water brand Liquid Death has completed a $75m series C round featuring live event organiser Live Nation Entertainment, TechCrunch reported today, as the marketing-savvy company increased its total funding to $125m.

Startup incubator and venture capital firm Science led the round, which included PowerPlant Partners, Access Capital and Nomad Ventures.

The company had already raised $15m in series C funding in May 2021 from Live Nation as well as private investors Wiz Khalifa, Tony Hawk, Machine Gun…

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Edison Fu

Edison Fu is a reporter and Asia liaison at Global Corporate Venturing.
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