The corporate venturing unit of US-based advertising agency Kirshenbaum Bond Senecal + Partners has led the first round of funding by Cross Pixel Media, a US-based audience data company. Terms were undisclosed, but news provider VentureWire said the round raised $1.5m.
Darren Herman, president of kbs+ Ventures and chief digital media officer of The Media Kitchen and kbs+, said: “We have been using an increasing amount of data to make marketing decisions for our clients, across planning, buying, research, social,…
