A third strategic investor has joined the syndicate backing US-based market research company TRA Global’s third round of funding in the three years since its launch.

Intel Capital, the in-house venture capital division of US chip maker Intel, invested $10m as part of TRA’s $18.2m series C round.

Its investment came from the $200m Intel Capital Invest in America Technology Fund started in February to back US-based, growth-oriented industries.

The remaining $8.2m in TRA’s series C round came from returning strategic investors New York-listed media and marketing research company Arbitron and global advertising agency WPP.

The two strategics had invested in TRA’s $13.5m series B round in May last year, along with US-based venture capital firm Kodiak Venture Partners.

WPP and Kodiak, along with media angel investors, had provided undisclosed seed money to TRA at its launch in August 2007.

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