US-listed investment bank Goldman Sachs’s merchant banking unit has joined a consortium investing $54m in Infusionsoft, a local maker of sales and marketing software for small businesses.

The latest round includes participation from Arthur Ventures and Infusionsoft said it had received $71m to date, and was also backed by venture capital firms Mohr Davidow Ventures and Signal Peak Ventures.

Infusionsoft said it had more than 12,000 small business customers representing 44,000 users in 70 countries.

Raheel Zia, managing director for Goldman Sachs Group and a former associate at VC firm Bessemer, said: “Infusionsoft is the market leader in delivering an all-in-one sales and marketing software solution for true small businesses.”

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