The advocate marketing company has boosted an NTT Docomo-backed series B round to $38.7m, securing an extra $8.2m from investors.

Canada-based advocate marketing technology provider Influitive raised $8.2m yesterday, expanding a series B round featuring telecommunications network operator NTT Docomo to $38.7m.

The new funding was supplied by Relay Ventures, the venture capital firm supported by smartphone producer Blackberry, as well as Leaders Fund, Export Development Canada, Georgian Partners, BDC Capital IT Venture Fund and OurCrowd.

Docomo Capital, NTT Docomo’s corporate venturing unit, combined with Relay, Georgian Partners, BDC Capital, OurCrowd, Atlas Venture, Hummer Winblad Venture Partners, Illuminate Ventures, Resolute…