Shai Weiss, partner at Virgin Green Fund, said the fund was the largest single shareholder in GreenRoad.

GreenRoad, a US-based developer of road management services, has hired Jim Heeger as chief executive (CEO) after raising $13m from a consortium including transport conglomerate Virgin’s corporate venturing fund.

Virgin Green Fund reinvested in GreenRoad alongside venture capital firms Benchmark Capital, DAG Ventures, Amadeus Capital Partners and Balderton Capital. Shai Weiss, partner at Virgin Green Fund, said the fund was the largest single shareholder.

GreenRoad previously raised $10m in February 2010 from Generation IM Climate Solutions Fund and in December 2009…