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Google chews on Freshplum

Jun 26, 2012 • Global Corporate Venturing

Freshplum, a US-based developer of a digital commerce sales analysis software, has raised $1.4m in seed funding from a consortium including search engine Google’s corporate venturing unit.

Alongside Google Ventures in the seed round were venture capital firms New Enterprise Associates, Greylock Partners and Charles River Ventures along with a number of undisclosed current and former executives from social network Facebook, Google and online auction company Ebay’s PayPal financial payments division.

Wesley Chan, partner at Google Ventures and former lead…

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