Marketing automation company Upsight has bought gaming ad monetisation platform Fuse Powered, giving an exit to Blackberry spinout Relay Ventures.
Relay Ventures, the venture capital firm founded by smartphone maker Blackberry, has exited Canada-based ad mediation and monetisation company Fuse Powered through an acquisition by analytics and marketing automation platform Upsight.
Upsight paid an undisclosed sum for Fuse Powered, which began as a mobile game publisher before pivoting in 2012 to concentrate on commercialising its internal monetisation and advertising mediation platform to serve other publishers.
Relay, then known as BlackBerry Partners Fund, led a $2m seed round for Fuse Powered…
