Japan-based advertising company Dentsu took a 7% stake in Digital Garage, a Japan-based internet company, on January 11, for Y2.6bn ($29.1m). Digital Garage said: “Since the Digital Garage Group holds a significant amount of data through the management of Internet media and provision of e-commerce settlement platforms, and Dentsu offers a huge variety of solutions in the digital domain, their strengths are complementary. The purpose of the alliance is to enhance the corporate value of both companies via expanded and innovative services in the areas of digital marketing and business intelligence. It added its main objectives were:  “(1) Discovery of the latest marketing technology in Japan as well as in North America and other international markets; and its commercialization in the Asian market, including Japan. (2) Promotion of business intelligence and digital marketing business operations by utilizing a variety of data.”

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