Dentsu Digital Holdings [DDH] has made a strategic investment in Maxifier, an advertising inventory revenue management company.

Mutsumi Imaizumi, chief operating officer at DDH, said: “For DDH, this represents both a monetary investment and a business investment. As well as providing capital investment, we will also be working in partnership with Maxifier to develop opportunities to drive the adoption of solutions that help grow the online advertising market.”

Maxifier’s ADMAX technology has been adopted by media clients including Forbes, The Guardian and IPC.

In May this year, Maxifier launched in the Japanese and Asian markets with the opening of its Tokyo office, which it said had been “a contributory factor in this investment”.

The investment will see the Dentsu Group collaborate with Maxifier through its technology-driven digital communication subsidiary Cyber Communications.

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