The business optimisation services provider has pulled in series B-plus funding through a round co-led by Ipsos that will fund R&D work.

Market research provider Ipsos has co-led a RMB120m ($17m) series B-plus round for China-based digitisation services provider DataStory with Guangzhou Shengsong Asset Management, Pandaily reported yesterday.

Founded in 2014, DataStory leverages big data systems to analyse a customer’s operations in order to find ways of making their business more efficient through the use of intelligent digital technology.

The company intends to channel the funding into business growth and research and development, particularly in areas such as natural language processing and…

Robert Lavine

Robert Lavine is special features editor for Global Venturing.