What's it like to invest in having a good time? Stéphane Longuet, head of Pernod Ricard's corporate VC unit, joins the show to talk about it.

Many CVCs claim to have a high-minded mission – whether that’s saving the planet from climate change, or humanity from disease. And then there is Convivialité Ventures, the CVC unit of Pernod Ricard — who just wants you to have a good time.

As one of Stéphane Longuet’s friends put it, it’s a “fund funding fun.” The managing director of Convivialité joins me on the podcast to talk about how that works in practice.

With a portfolio boasting everything from drinks brands and game streaming platforms, to activity booking and delivery services, the unit takes a broad view of what it means to bring people together, and what settings that can be done in.

The pandemic created a shift to socialising more in the home, and while people have revelled since lockdowns ended, there has been something of a decentralisation of social spaces. For an investor, this brings a number of opportunities.

We talk about what those opportunities look like, what it’s like to be a standard-bearer for investing in fun, and the impact that a higher consumer demand for health and sustainability have meant for the sector, and more.

Take a listen, share, and subscribe!

Fernando Moncada Rivera

Fernando Moncada Rivera is a reporter at Global Corporate Venturing and also host of the CVC Unplugged podcast.