Sector report: consumer
The broader consumer sector has been marked by a search for customer centricity, married with technological progress. Over the past decade, it has largely revolved around digital transformation and changing consumer preferences and behaviour. The covid-19 pandemic interrupted supply chains for a while and that can still be felt today. However, its disruptive force also helped to change consumer habits by boosting e-commerce businesses and hitting hard traditional brick-and-mortar retailers. As vaccines have been rolled out and the world is…