SoftBank Vision Fund 2 led the e-commerce automation software developer’s latest round, helping it reach unicorn status and lift its total funding to almost $200m.

US-based e-commerce automation platform CommerceIQ completed a $115m series D round led by internet and telecommunications group  SoftBank’s Vision Fund 2 yesterday.

Insight Partners, Trinity Ventures, Shasta Ventures and Madrona Venture Group all took part in the round, which took the company’s valuation past the $1bn mark and its total funding to nearly $200m.

Founded in 2012 as Boomerang Commerce, CommerceIQ has built an online retail management platform that uses machine learning algorithms to automate e-commerce operations such as marketing,…

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Edison Fu

Edison Fu is a reporter and Asia liaison at Global Corporate Venturing.
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