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Comcast taps into WhoSay

Jul 25, 2012 • Toby Lewis

Comcast’s corporate venturing unit has led reputation management business WhoSay in a $12m financing.

Comcast Ventures was joined in the C round by US-based online retailer Amazon, China-based online company Tencent and venture firms Greylock Partners and High Peaks Ventures. WhoSay rovides public figures with a platform to manage their social networking while giving fans an officially sanctioned base to access that content.

Sam Landman, partner at Comcast Ventures, said: “WhoSay has become the leading content management platform for the…

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