The Lady Gaga-affiliated social networking company has shut down and sold its assets after raising money from investors including GV, Advance, Coca-Cola and Cirque du Soleil.
Backplane, the US-based social networking company affiliated with pop star Lady Gaga and backed by investors including corporate venturing unit GV, has gone out of business and sold its assets, TechCrunch has reported.
Founded in 2011, Backplane provided a service building specialised social networks for fan groups and organisations, its first revolving around a social network for Lady Gaga fans called Little Monsters.
GV, then called Google Ventures, was among the investors in the company’s 2011 seed round, which also…