US-based cloud marketing company Act-On software has acquired the assets of US-based e-marketing automation company Marketbright.
Act-On completed a series C round of funding in June, raising $10m from investors including US-based consumer electronics conglomerate Cisco Systems. The round was led by Trinity Ventures and also participated in by fellow US-based venture capital firms U.S. Venture Partners and Voyager Capital.
Marketbright’s own series B round raised an undisclosed amount of funding from the US-based software company CDC Software, as well as venture capital firms Greycroft Partners and Knight’s Bridge Capital Partners, in April 2010. Greycroft and Knight’s Bridge also funded Marketbright’s series A round, in August 2008.
Raghu Raghavan, chief executive officer of Marketbright, said: "We are extremely pleased to be in a position to be able to do this. Marketbright was certainly one of the pioneers of the marketing automation space. We look forward to the opportunity to bring…
