SAP.io fund has participated in a $12.4m funding round that will enable the marketing software producer to expand into the US.
Austria-based marketing analytics software developer Adverity has secured €11m ($12.4m) in a series B round that included SAP.iO fund, the corporate venturing arm of enterprise software producer SAP.
Venture capital firm Felix Capital led the round, investing alongside Sapphire Ventures, which was spun out of SAP, as well as Speedinvest, Mangrove Capital, 42cap and AWS Grunderfonds.
Founded in 2014, Adverity has created a software platform that leverages artificial intelligence technology to help companies monitor and analyse their marketing data.
The…
