How to strike deep partnerships in which well-established corporations put skin in the game via research dollars, joint development agreements, channel partnerships for customer acquisition or even equity investments.
What do Chevron, General Motors and Proctor & Gamble have in common, besides being global brands and Fortune 100 companies? All have active and substantial relationships with venture-backed energy and clean-tech companies.
Why would lean-and-mean start-ups want to work with these large organisations? We at CMEA Capital have learned that to be successful, they often must.
We are not talking about standard transactional customer interactions in which the start-up is simply a supplier or customer. We are not talking…
