Fosun is set to exit the mobile data-monitoring platform developer in an acqusition by Mobvista that will follow $36m of funding.
Mobile marketing platform operator Mobvista has agreed to acquire Reyun, a China-based mobile app data-monitoring technology provider backed by conglomerate Fosun, for close to RMB1.5bn ($232m).
Founded in 2013, Reyun provides mobile device-focused data monitoring, campaign management and data analytics services for businesses, typically analysing data from more than 700 million devices each month.
Following the close of the deal, Reyun’s CEO Tony Bai will remain in his position but will also become a senior vice-president at Mobvista. He said:…
