YuMe, a US-based video advertising technology company backed by Intel Capital, has acquired UK peer Appealing Media for an undisclosed amount.

Appealing Media’s customers include ESPN, IPC Media, Bauer Media, and Universal McCann.

In November, YuMe raised an undisclosed amount from Intel Capital, the cororate venturing unit of US-listed chip maker Intel, following on from February last year’s $25m from venture capital firms Menlo Ventures, Accel Partners, BV Capital, DAG Ventures and Khosla Ventures. YuMe had previously raised $9m in October 2007.

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