YuMe, a US-based video advertising technology company backed by Intel Capital, has acquired UK peer Appealing Media for an undisclosed amount. Appealing Media’s customers include ESPN, IPC Media, Bauer Media, and Universal McCann. In November, YuMe raised an undisclosed amount from Intel Capital, the cororate venturing unit of US-listed chip maker Intel, following on from…
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YuMe sees merit in Appealing Media
Jun 19, 2011 • James Mawson
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