Sir Martin Sorrell, chief executive of WPP, said: "WPP is investing in Vice to further develop our content capabilities, particularly in new media and among the youth consumer segments. It's also an opportunity to work closely with Tom Freston and Ari Emanuel and his WME talent agency."
Vice Media, a Canada-based media group, has taken on an undisclosed amount for selling a minority of its equity to a consortium including UK-listed advertising agency WPP.
The other investors are Tom Freston, music channel MTV’s co-founder and former chief executive of Viacom that also took a minority stake in Vice, and Raine Group, a boutique merchant bank focused exclusively on entertainment, digital media and sports founded in 2009 in partnership with talent agency WME Entertainment.
Vice has also…
