Comment from Shaun Collins, Ralf Dreischmeier, Ari Libarikian, Upasana Unni, McKinsey
Business building is the top priority for organic growth at companies during the covid-19 pandemic, and incumbents are launching new businesses with ever greater frequency, according to our new global survey. The findings suggest that companies that prioritise business building tend to grow faster than their peers, respond with greater resilience to volatility and economic shocks, and, as they gain experience building businesses, see more success from it. But not all companies succeed: only 24% of new businesses launched in the past…
