Mars Petcare has reportedly paid $117m for smart pet collar developer Whistle, which had raised $25m from investors including Nokia and Qualcomm.
Communications equipment manufacturer Nokia and mobile chipmaker Qualcomm have exited US-based pet care hardware developer Whistle through an acquisition by pet food producer Mars Petcare, TechCrunch reported on Thursday.
The price paid by Mars Petcare, the pet food production subsidiary of confectionary manufacturer Mars, was “about $117m,” people with knowledge of the matter told Bloomberg on Friday. Whistle had raised $25m since it was founded in 2012.
Whistle manufactures smart dog collars capable of tracking location, activity and fitness by…
