The series A round, which has been backed by Yahoo Japan, follows $6.6m in seed capital secured by the video advertising platform in 2013.
US-based video marketing platform Virool raised $12m in series A funding yesterday from internet company Yahoo Japan, venture capital firms Menlo Ventures and 500 Startups, and VC fund Flint Capital.
Founded in 2012, Virool has established a video advertising platform that provides real-time insight into the performance of a campaign. Brands can add interactive content such as clickable banners to videos in order to guide viewers to a website or product.
The money will support Virool’s expansion across North America,…
