The in-video advertising technology producer will use the Unilever-backed round to scale its technology and form new content partnerships.
UK-based video advertising technology provider Mirriad Advertising has closed a $15m round that included Unilever Ventures, consumer product manufacturer Unilever’s corporate venturing unit.
Intellectual property investor IP Group and investment management firm Parkwalk Funds co-led the round, which was closed in January and announced by Mirriad yesterday.
Founded in 2008, Mirriad has developed technology can be used by businesses to digitally insert their brands into content by embedding products, signage or video. A billboard appearing in the online version of…
