Naspers led a $12.5m round for the e-commerce search engine technology developer that also included Yahoo Japan.

E-commerce and media group Naspers has led a $12.5m series A round for Israel-based search engine technology developer Twiggle, TechCrunch has reported.

Internet company Yahoo Japan also invested as part of the round, as did venture capital firm State of Mind Ventures and businessman Sir Ronald Cohen.

Founded in 2013, Twiggle is developing technology that will help the search engines of e-commerce platforms provide more specified, relevant results for users by sourcing additional product information from the web.

A user…

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