Video shopping platform Joyus has raised an $11.5m series B led by Time Warner Ventures, the corporate venturing arm of the eponymous media business, and by Interwest Partners.
Joyus uses short marketing videos to support an e-tailer platform that hosts around 600 brands. The company claims that the video retailing model gives a significantly increased rate of conversion from browsers to customers.
Led by former Google executive Sukhinder Singh Cassidy, Joyus focuses mainly on high-end women’s goods, and was launched…
