Comment from Jens Hofmeister, Olivier Herve, Kevin Loeffelbein, Manuel Wiener and Phillip Schneider, Capgemini Invent

According to a joint study from MIT and Capgemini from 2020, external sources of innovation are becoming more and more important for companies.

Over the next five years, startups will rank as top innovation sources for companies. Moreover, hybrid forms such as innovation labs are especially important as an interface between internal and external innovation. This is critical for companies that do not have adequate innovation capability internally and are therefore forced to source externally. As a result of this development, traditional R&D and internal business units’ employees will become less relevant as innovation sources within the next five years.

Sustainability tops the agenda of many customers and therefore of corporates. Corporates often rely on startups, which are particularly good at accelerating (digital) innovation in the area of sustainability. According to a European-wide survey by TechFounders, sustainability is a priority for around 90% of startups. Moreover, a new study found…

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