Zettics, a US-based mobile carrier data analytics company which helps mobile operators understand how data services are being consumed, has raised $8.2m in a new financing round led by new investor, Excelestar Ventures, and supported by additional investments from existing investors, Steamboat Ventures, the corporate venturing arm of US media company The Walt Disney Company, and venture capital firms North Bridge Venture Partners, Voyager Capital and Emergence Capital Partners. Zettics was formed from the merger of Ground Truth and Umber Systems in 2011, when the combined business raised $8m in funding from North Bridge Venture Partners, Steamboat Ventures, Voyager Capital, Emergence Capital and Openair Equity Partners. Zettics will use the latest funding to accelerate its expansion plans, explore acquisition opportunities and increase investment in research and development of its analytics solutions. Tasneem Dohadwala of Excelestar Ventures said: “Global mobile data traffic is currently 15% of total internet traffic and growing at 1.5x per year. Zettics helps operators realize significant business value from analyzing this data and uniquely provides a complete 360° profile of subscriber behavior. The return on investment to an operator using Zettics is significant and well established and we believe that the company has a strong leadership position in this market.” Sterling Wilson, president and chief executive officer of Zettics, said: “This funding is a testament to Zettics’ success. The Excelestar team has extensive experience with operators worldwide and is a great addition to our existing investor group.”
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Steamboat unfurls finance for Zettics
Jul 29, 2013 • Quentin Carruthers
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