Healthcare might be undergoing some macro-challenges as governments worry about how they will pay for people’s health in their old age, but it is also throwing up opportunities for non-traditional providers to enter the wellness sector.

Consumer goods companies, such as Nestlé, Coca-Cola and Unilever, are looking at how their products might be used to promote good health and thereby help prevent illness. In addition, technology-focused companies, such as Samsung, Google, IBM and Intel, are investing in deals where…

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